Orange County Rolls Out $2 Million Mental Health Outreach Campaign as Coronavirus Cases IncreaseVoice of OC

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Orange County officers are getting questions concerning the rollout of a  $2 million psychological well being publicity and outreach effort, paid for with federal coronavirus aid funds, simply as virus counts proceed to extend. 


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At a Thursday information convention, officers unveiled three separate publicity efforts geared toward directing weak folks to sources, saying three initiatives, “Assistance is Right here,” together with “Stigma Free OC” and “Be a Pal for Life.”

After reporters requested about prices and particulars of this system, county officers provided common classes of spending and totals.

Officers famous they might be spending $1.2 million on the “Assistance is Right here” marketing campaign – geared toward funding billboards and different advertisements in newspapers and broadcast media. In addition they disclosed that Stigma Free OC program, largely primarily based round web sites, would price $680,0000. In the meantime, the “Be a Pal,” marketing campaign has a $560,000 price range. 

Officers expressed fears a couple of rise in suicides amongst middle-aged males.

“This marketing campaign focuses on center aged males, which have the very best charges of suicide completion. And so it’s a marketing campaign that’s utilizing billboards, social media to focus on middle-aged males to remind them there may be hope,” mentioned Dr. Jeffrey Nagel, deputy company director of Behavioral Well being Providers on the county Well being Care Company.

But when pressed by reporters, officers didn’t have particular native information backing up these considerations. 

“We’ve got not seen in 2020 an increase within the charges or variety of deaths by suicide,” Nagel mentioned.

Officers later clarified the marketing campaign is an effort to get forward of psychological well being points the pandemic may trigger. 

“We haven’t had numerous alternative to speak concerning the emotional influence. Nearly all of us really feel the stress of not with the ability to interact in our regular actions,” mentioned Nagel. 

“So in some ways these campaigns are upstream to attempt to forestall the deaths,” he mentioned.  



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