Cliffside Malibu Launches “You are Not Your Addiction” TV Advertising Campaign


The employees of Cliffside Malibu understands the affect of disruption first-hand. The marketing campaign launches simply two years after dropping 5 out of 9 properties to the devastating Woolsey fires. The marketing campaign is a testomony to their very own survival throughout probably the most devastating intervals in Southern California’s historical past. Whereas the fires raged, decided Cliffside employees members rapidly relocated sufferers to security with none interruption of remedy. The Cliffside residences that have been salvageable have been renovated and a brand new residence that was added after the fires is featured prominently within the industrial. It reveals a good looking, homelike Cliffside expertise but in addition underscores the evidence-based care on the core of their profitable, time-honored packages. Scenes embrace a swimming pool, chef-served meals, out of doors therapeutic massage, yoga and different facilities which have turn into an indicator of Cliffside, although CEO Kelly Stephenson makes it clear that Cliffside is extra than simply one other stunning seaside remedy heart.

“Our program is completely different,” states Stephenson. “It’s evidence-based and rooted within the Phases of Change based on the Transtheoretical Mannequin which means that modifications in conduct occur in motivational levels and particular behavioral theories will be utilized to the stage by which they’re simplest. Our employees was skilled personally by the mannequin’s founder Dr. Prochaska. It’s on the core of our work and permits us to actually customise remedy for every affected person.” She provides, “Our sufferers additionally profit post- remedy by way of our outpatient providers, sober dwelling houses and a strong alumni program to make sure they’ve a neighborhood of assist for the remainder of their lives. Even the brand new Cliffside emblem featured within the advert was designed to mirror this mannequin, with six factors of a ship’s wheel to signify navigating the six levels of change.”

The marketing campaign consists of each female and male vignettes, as they notice the worth of taking the time for self-care, participating in remedy, and in the end realizing their desires. “It isn’t nearly eliminating drug and alcohol use however about reigniting the eagerness, objectives and needs our purchasers had earlier than their lives have been disrupted by habit,” says Stephenson. “Everybody deserves to reside a contented rewarding life; that is why we’re right here.”

One highly effective picture within the marketing campaign is a sobriety coin, held within the hand of actress Janet Carter. ( “This coin is a logo acquainted to people in restoration. The cash are a part of a milestone celebration we’ve got for our alumni; the ceremonies embrace heartfelt tales of non-public journeys and triumphs.” Stephenson provides, “We really do have a legacy of remodeling lives – the advert reveals only a glimpse of the miraculous modifications we witness day-after-day.”


Cliffside Malibu is a part of the Discovery Behavioral Well being household of manufacturers. Discovery Behavioral Well being, Inc. is a number one U.S. behavioral well being community that delivers accessible, evidence-based care inside hospital and community-based facilities. Remedy packages embrace substance use, consuming dysfunction and psychological well being facilities. With greater than 100 remedy facilities nationwide, Discovery’s ranges of care embrace cleansing facilities, residential, partial hospitalization and intensive outpatient and telehealth packages for teenagers and adults, in addition to TMS providers at choose places. The corporate was established in 1997 and is headquartered in Orange County, California. Extra:


Sandra Sellani

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